As a fulltime team leader of an online marketing company, one common aspect I see among new business owners who approach us for consultations is the experience of feeling overwhelmed. They all start the same way. They do nearly everything themselves when they’re just starting out but once the business starts chugging along, they’re unable to cope with the amount of work that needs to get done. More often than not, what consumes their time the most is sales and customer data maintenance. That’s when leads start to fall out of the funnel.
This is where a customer relationship management software should come in handy. A solid tool like Zoho CRM for example can help ease the burden of the daily business grind by automating business tasks. Zoho is particularly good since it tracks sales, helps you quickly engage with customers and integrates with other applications. The best part about it is that you can take it with you on your mobile wherever you go. With the degree of automation and flexibility that you get from a tool like this, you can focus on what you do best — marketing your business and generating leads.
We’ve recommended CRM tools to consulting clients before. I might just add Zoho into the list.
